New Balance and Aptos: A partnership that leads to more personalization than ever

New Balance and Aptos: A partnership that leads to more personalization than ever

The authentic and world-known sports brand New Balance is taking the next steps of evolution by innovating using cloud-based technology.

  • New Balance invests in cloud-based technology
  • A better customer engagement is on the agenda for 2020
  • Aptos – the company that changes customer engagement
  • Will New Balance innovate in online shopping?

New Balance – The company that was born to move

The American sports footwear and apparel brand has been around for a while, since 1906 when founder William Riley brought to the world a brand new type of running shoe. With headquarters based in Boston, MA, New Balance offers work to more than 8,000 employees, sells shoes in 120 countries, and hit the $4.5 billion revenue mark in 2018. The company is producing around 4 million pairs of shoes in the US every single year but that’s not their only area of focus.

As Stephanie Smith, the VP of Retail for New Balance’s North American operations puts it:

“For more than 100 years, New Balance has been a brand and business in motion — we were born to move. The same energy and passion that we invest in our products, people and communities can be found in our commitment to offering modern, differentiated and highly satisfying customer experiences.”

Apart from amazing products, the brand is constantly on the lookout for new ways to digitalize, personalize, and stay competitive in an ever-changing market.

And this is what brought Aptos and New Balance together.

The new move: Cloud-based technology

The brand has announced that it will invest in deploying retail tech firm Aptos’ new cloud technology. The solutions will be used across New Balance’s North American and European operations. The partnership aims to improve the customer experience with the brand and transform it into a new-age, seamless interaction regardless of the channel that the user is on.

Via the cloud-based tech, New Balance will change the way it communicates with shoppers via POS and CRM, how orders are processed, how inventory is organized, and more. With access to valuable data, New Balance will be able to make better decisions than ever.

 “By harnessing the power of SaaS and microservices and tapping into proven-at-scale and functionally rich solutions, we are excited to move forward on our retail and Omni innovation journey with Aptos and a unique shopping experience.”

Why Aptos?

Helping retailers since 1972 is all about engaging customers differently and providing a unified cloud-based solution that eliminates the necessity of working with different third-party providers. It helps brands understand their customer better and successfully use this information to do business offline and online.

Ravi Shankavaram, the CIO at New Balance, commented:

“In Aptos, we see a global technology partner that is investing in the future of retail. By harnessing the power of SaaS and microservices and tapping into proven-at-scale and functionally rich solutions, we are excited to move forward on our retail and Omni innovation journey with Aptos and a unique shopping experience.”

What’s the next step?

With a quickly changing world, shoppers around the globe are responding with new behaviours and trends. One of the most vivid waves is the rise of the digital shopper. It seems as visiting a physical store may soon become a thing of the past and brands selling online are quickly adapting. Will New Balance find creative ways to engage their customers online? Could we expect to see virtual shopping assistants or real-time consulting offered by them anytime soon?

We shall wait and see!

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