So, you have a great ethos and sell great products… but do enough people realise this?
There can be many technical reasons why they might not, from keyword targeting, to content & search intent mismatch, conversion rate issues, backlink profile problems, a lack of remarketing… The list goes on!
Some also hire a non-specialist digital agency that swallows up the entire budget without focusing on what really matters… brand awareness must come with increased sales & repeat custom!
It’s also important your agency ‘gets’ your brand. Here at Thinkable. we’re not only eCommerce specialists, but we also focus on ethical, sustainable, and eco brands.
So if you fit in this sector, we get you. Let’s talk!
To get the growth you want, you need high-performance strategies with relentless optimisation to hit aggressive conversion targets.
With an experienced eCommerce team on-hand, we provide a complete strategy package. This includes SEO, paid ads, social media, web design, content, inbound marketing, remarketing, data analytics, and CRO.
We also apply rigorous testing, including A/B tests, and performance testing.
The past couple of years has seen massive growth in eCommerce sales, especially since the Covid outbreak.
Now is the time for your eCommerce website to capitalise.
If you can corner your market, you can grow like never before.
At Thinkable, we understand the art of eCommerce positioning and customer profiling. This means that we can put you head and shoulders above the competition with steady traffic growth and rocketing conversions.
To get the best eCom results, you need a joined-up, integrative strategy across multiple channels, combined with a solid conversion strategy.
We’ll create a strategy that keeps your brand on-point and attention-grabbing across selected channels, enticing customers to your landing page. But we don’t stop there. Some lesser agencies concentrate solely on ads and organic traffic. That’s only half the battle.
At Thinkable, we’ll help to optimise your landing pages, using expert copywriting and content techniques, as well as CRO and A/B testing. Just think – if your conversion rate goes up just a few percent, that can have a huge, positive impact on your sales & ROI.
As an ethical or sustainable eCommerce brand, if you’re getting lots of traffic, but less than ideal conversions, then it could be that you’re not qualifying your visitors.
In other words, you might not be getting the wrong kind of customers landing on your site… or they may be landing on the wrong page for the stage in their buyer-journey.
This is something we can help to change. We’ll work with you to build a customer profile (persona), or review existing ones. Next, we target ads, landing pages, offers, and more – to places they will be seen by the people you want, using the messaging THEY want.
Another important step that is often overlooked is hitting the right keywords not just for your customers, but as mentioned above, for their stage in the buying cycle.
As you can see from the rest of the content on this page, there’s a lot that needs to go into eCommerce marketing campaigns if you want to perform well… Which channels will work best, how to convert visitors to buyers (CRO), right through to ensuring you increase the average basket value. And it doesn’t stop with the sale! Enticing buyers to become repeat customers is vital!… It’s a lot to handle in-house.
The benefits of using a digital agency are obvious then… You get access to a multi-disciplined team to work across all of these areas, coupled with an account & project manager to keep all running smoothly.
… BUT there’s a problem… agencies not dedicated to eCommerce marketing may not be quite as up to date as you think, nor reporting on the correct metrics to measure success.
With an eCommerce specialist digital agency, you get the added benefit of:
You’ve got your ideal customers visiting your site.
They’re practically itching to get their credit cards out and buy!
Then, wait a minute… nothing. What the flip just happened?
It doesn’t matter how much your ads are killing it, how well-oiled your SEO is, or how engaging your content marketing is…
If you’re not converting your current traffic, you’re losing sales. Not only that, but EVERY penny you spend promoting your website is NOT bringing you the results it COULD do. If you don’t have a CRO strategy in place, you’re losing sales!
What you need is a good Conversion Rate Optimisation (CRO) strategy.
CRO is all about getting your visitors to take the final step in the sales journey and make a purchase.
And it takes a well-thought-out and implemented long-term strategy – not just cheap tactics or quick fixes.
Take broken pages, for example, they drive customers away and makes Google sad (which makes your eCom business show up LESS in search results). Good website speed keeps your customers happy and engaged, and it makes Google happy… so they put you HIGHER up in search results! MANY eCommerce sites suffer from poor load times, which can cause a high bounce rate & low conversions… In fact, 90% of shoppers will abandon a site if it doesn’t load in a reasonable time.
CRO mostly comes down to making the website user experience the best it can be, coupled with a powerful inbound marketing strategy.
We have all the experts you need here in the Thinkable team – UX experts, web designers, copywriters, data analytics specialists. Together, we’ll make sure your CRO strategy is maximising your sales potential.
All sales funnels have leaks, especially in new campaigns.
Losing a % of your customers throughout your sales funnel is a fact for an eCom store. BUT, that’s not to say you should be happy with the current % of customers you’re losing through funnel leaks.
One of the great things about applying a robust CRO strategy is that you can quickly find and plug them, reducing the number of customers you lose!
Something we’re quite good at! Our team will use data monitoring tools and analytics to identify the drop-offs – for example, high bounce rates on landing pages. We’ll then take the necessary steps to fix the leak – for example, changing the sales copy or adding more persuasive calls to action.
Why are your PPC campaigns not performing? Feel like you’re spending a lot of money on search ads but they are nowhere close to performing how you expected?
There are many reasons why PPC campaigns fail – and most of them are avoidable. Whether it is lack of knowledge, poor campaign structure, bad ad copy or landing pages… When it comes to eCommerce PPC, you either do it right… or you don’t.
A successful paid marketing campaign is a combination of a structured plan + the right budget and, most importantly, the right expertise. This is the secret formula that helps you to quickly generate leads, produce skyrocket conversion rates and grow your business.
Social media can be an excellent source of traffic & sales for eCommerce, right? Well, that’s what many say, but often efforts can be wasted, sadly…
If you don’t have a solid strategy, not JUST to expand your reach across the social platforms, but also on how to convert the attention you can gain on social channels into VISITORS and then SALES, what’s the REAL benefit? ‘Likes’ don’t mean profit – in fact, ‘Likes’ don’t even pay the hosting fees, right?!
It’s too easy to spend hours (or pay someone else to) on social media, gain a great following, and have bugger all results in terms of revenue increases!
So, what’s the solution???
Combining brand reach campaigns with a solid strategy in place to make the best of that reach is where it’s at. That could be running contests via social media to benefit traffic or SEO, gaining top of funnel opt-ins to your mailing list (moving social media users onto your ‘owned’ marketing channels), creating & promoting special offers, remarketing tactics, and more
A combined effort is needed for social media to work well, otherwise you risk wasting time & money for ‘vanity metrics’.
Digital PR campaigns can create a buzz, drive traffic, earn media mentions, and generate backlinks of the highest quality.
But how do you generate PR for an eCommerce brand?
Simple! Engage a digital agency that specialists in eCommerce. Our creative PR specialists work with our eCommerce experts on campaign ideation, production, implementation and, of course, promotion!
The Google “Brain” thinks in a specific way.
Many SEOs state that the trend over recent years has been a greater focus on brand recognition as a factor in search rankings.
But how can you take advantage of this?
Get it right, and not only will it help with branding and exposure, it’ll also gain the type of links that many SEOs would go crazy for, which can give a GREAT boost to organic SEO + rankings, AND be very hard for competitors to replicate. Does your marketing look like this? If not, why not!
Step 1 We’ll have a chat to see what exactly you want to achieve, and how we can help you get there.
Step 2 – We’ll create a complete strategy briefing covering your goals and a structured plan of attack to achieve them, engaging our eCommerce specialists, bringing the right people, and ONLY the right people, into your campaign.
Step 3 – Once the project is approved by you, it’s time for us to roll up our sleeves and implement our game plan!
Step 4 – No, we won’t just send you reports once in a while and disappear. Our dedicated Account manager will be on-hand always to help you!